Groundswell Australia was established in 1995.

Owner Danny Wells first started the business whilst undertaking a landscape/gardening apprenticeship with his family's nursery (Rodilesa Plant Supplies) in Bendigo. 

When asked by a family friend to help look after his local mowing run he took the opportunity to develop his own ideas and the business was born.  Back then he distinctively remembers deciding on whether he 'should' or 'should not' purchase a second hand mower for $100.00 or put his money towards a new one to get started.

Danny worked 'hands on' up until 2005, before he and his wife Sarah engaged the help of a business coach to help 'work on the business' and 'not in it'.  It opened up a whole new world of learning and opportunity, so excited by the improvements that could be made they spent the next 5 years "taking the business to the next level".  The owners identified and targeted a niche market of local government organisations, construction companies and large private sector companies and set about developing systems, procedures, training and management to provide a "complete service" to its clientele.

Groundswell diversified steadily, introducing a wide range of services including all aspects of Landscape Construction and Grounds Maintenance.

In 2007, Groundswell invested significantly in a brand new purpose built depot in Bendigo and continued to upgrade the ever-growing range of plant and equipment.

In 2010, Groundswell made big changes to its team and introduced specialised management positions to further support its growing client base.

In 2012, Groundswell was successful in winning the landscape & maintenance package for the single biggest residential housing development in Bendigo and as result capitalised on its growing reputation for undertaking large scale commercial projects.  This project not only opened the door for many other opportunities around regional Victoria but helped raise the bar on other housing developments in the Central Victoria region.

In early 2014, it acquired the Fitzben business (a specialised concrete construction business) which it since incorporated under the Groundswell brand.

Today the business proudly delivers on its reputation through continued flexibility, convenience and honesty. Groundswell now employs 41 fulltime working team members and consistently manages up to 13 separate crews every day.

It remains determined to lead the way with its unique service to all new and existing clients. 


First ute - 1995

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